{"id":19886,"date":"2017-09-27T14:04:06","date_gmt":"2017-09-27T12:04:06","guid":{"rendered":"https:\/\/grill.philippsack.de\/?p=19886"},"modified":"2017-09-27T14:04:06","modified_gmt":"2017-09-27T12:04:06","slug":"branding","status":"publish","type":"post","link":"https:\/\/zweenhalb.de\/en\/news\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<div class=\"jetpack-video-wrapper\">\n<div class=\"video-shortcode\"><iframe title=\"branding\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/qzzwYFdxshI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p>We have taken it literally. They still exist &#8211; the archaic-looking devices with which one can burn things to the mark. This makes our grill no longer a <strong>Maverick<\/strong>!<\/p>\n<p><strong>Samuel Maverick<\/strong>, a Texan country baron who refused to\u00a0brand\u00a0his cattle. As a result, the word\u00a0<em>maverick<\/em>\u00a0entered the English lexicon, meaning both an unbranded range animal as well as a slang term for someone who exposes a stubborn independence.<\/p>\n<p>But there is also another interpretation, although Maverick stated that his refusal to use the branding was due to animal love and did not want to hurt cattle. But it was also easy for him to release the free-beating young animals of other farmers who were not yet marked as his own.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have taken it literally. They still exist &#8211; the  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":19882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[222,291,1,433],"tags":[474,476,475],"class_list":["post-19886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-history","category-itcanalsobedifferent","category-knowledgeable","category-video-en","tag-brand-en","tag-brand-en-2","tag-hot-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding - the brand mark as a brand, ZWEEnHALB the grill from Berlin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zweenhalb.de\/en\/news\/branding\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"psack\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zweenhalb.de\\\/en\\\/news\\\/branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zweenhalb.de\\\/en\\\/news\\\/branding\\\/\"},\"author\":{\"name\":\"psack\",\"@id\":\"https:\\\/\\\/zweenhalb.de\\\/#\\\/schema\\\/person\\\/cf4b01c3bf7a7279b29800f7b9eada65\"},\"headline\":\"Branding\",\"datePublished\":\"2017-09-27T12:04:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zweenhalb.de\\\/en\\\/news\\\/branding\\\/\"},\"wordCount\":127,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zweenhalb.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zweenhalb.de\\\/en\\\/news\\\/branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zweenhalb.de\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/DSC_1136.jpg\",\"keywords\":[\"Brand\",\"Brand\",\"Hot-Branding\"],\"articleSection\":[\"history\",\"Itcanalsobedifferent\",\"Knowledgeable\",\"Video\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zweenhalb.de\\\/en\\\/news\\\/branding\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zweenhalb.de\\\/en\\\/news\\\/branding\\\/\",\"url\":\"https:\\\/\\\/zweenhalb.de\\\/en\\\/news\\\/branding\\\/\",\"name\":\"Branding - 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